The brand new run course takes athletes into the heart of Stafford Town Centre, with the swim course remaining at Chasewater and the bike course being altered slightly to accommodate the move to Stafford.
The 13.1 mile run course around Stafford will mean even more people will get to see the athletes in action, and cheer them on towards the finish line at Market Square.
It was announced in August that the event would remain in Staffordshire for a further three years, with the event hub moving from Shugborough to Stafford Town Centre.
Staffordshire County Council and Stafford Borough Council have worked together to ensure the popular event stays in Staffordshire, bringing with it an estimated £1.1million to the local economy.
IRONMAN 70.3 Staffordshire Race Director Dan James said: “Being able to bring the event into the town centre is a big positive and will certainly add a new dimension to the event both from an athlete and spectator perspective. The new run course will take athletes past some of the best features of the town, giving them ample opportunity to run past supporters on the route.”
PIC: Stafford FM’s Grant Thompson with Gordon Ramsay at the 2015 event at Shugborough.