The campaign’s primary aim is to prevent speeding by increasing awareness and education around the dangers of speeding, and enforce the law on those caught putting themselves and other in danger.
Last year, a number of people sadly died on Staffordshire roads and speeding is one of the major contributing factors in road traffic collisions.
The targeted activity will take place until the end of August and is part of a national approach co-ordinated by the National Police Chiefs Council (NPCC).
The force’s roads policing unit, together with Staffordshire Safer Roads Partnership, police community support officers, special constables and Community Speed Watch volunteers, will be out and about in local communities taking part in a number of education and enforcement initiatives.
The safety camera team will be using their combination of fixed and mobile cameras to enforce the law and support the campaign. The mobile cameras can also pick up when a driver isn’t wearing a seat belt or is using a mobile phone which are also key factors in serious and fatal collisions.
Chief Inspector Mat Derrick of Staffordshire Roads Policing Unit said: “We’re asking all road users to travel within the speed limits, and remember that they are a limit and not a target. Just a few extra miles per hour can make all the difference to your reaction, breaking distances and ultimate consequence of any collision. This campaign supports our on-going work as part of Operation Lightning, which aims to reduce the number of deaths and serious injuries on the roads of Staffordshire and to disrupt and deter criminals from using the road network.”